YE is Here!

MARKETING
All business owners recognize the importance of marketing/advertising. For eCommerce and eBusiness owners there is a new avenue that must be considered and factored into the advertising/marketing strategy.

Generally when one thinks of marekting/advertising their business online banner ads, text ads, digital yellow pages and the like comes to mind.

Then, too, business-to-business marketing sites are popular ways of promoting, networking and learning from other webpreneurs/business owners. Sites like Merchant Circle, AdlandPro, Black Business Space and Entrepreneur Connect all provide 'net' space for advertising, discussing and growing your online business venture.

CUSTOMER EXPECTATIONS
However a recent study by Cone, as reported by B-to-B Magazine, states that a significantly high percentage of customers expect businesses to have an online presence via social networks! (1)

So for those of us that are genuine 'artistic types' that utilize monetized blogging to generate income, it is essential to establish and maximize your presence via social networking venues. While this may not be a surprise to most seasoned bloggers, many newbies into the field should pay close attention to this trend.

Further, it is reported that customers with incomes ranging into the 'high' or wealthy bracket, $75,000+, and those aged between 18-34 expect to be 'actively' marekted to! In other words, "woo me 'socially' to entice me to spend!"

PURPOSEFUL SOCIAL NETWORKING
Creative ways of promoting your monetized blog [without being penalized for duplicate article posting] will have to become a permanent part of social network marketing.

If you want to make sales, 'follow the money!'

Now's the time to revisit MySpace, FaceBook, YouTube and definitely 6dgr! Tweak your profile [or create one if you haven't done so already] and 'actively market' your monetized website to the new generation of internet shoppers!

YE is Here!

1. Study: Customers expect companies to have role in social media

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YE is an author; WebPreneur; electronics, computer & gadget geek; Certified Holistic Health Consultant; grandmother and devoted traveler that currently resides in Georgia. She can be contacted for interviews, consultations and general comments at either of her websites or by email at: yehasmoney4u@s-bgen.com
©2008 S.U.R.-B.E.T. Publishing

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