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While advertising expenditures are undergoing a dynamic change, utilizing expert marketing tactics is more critical than ever: consumer and business spending is at an all time low so EVERY mareting dollar spent must truly 'hit the mark' in order to generate sales AND repeat sales!

According to a new B-to-B Online article Most Marketers Ignore Social Media based on a recent survey far too many marketing executives, which certainly includes SOHO, Entrepreneurs & WebPreneurs, are failing to capitalize on the readily available customer satisfaction/opinion provided via social media!

This tells me two very important aspects of marketing are not being utilized by those that can benefit the most:

1. A business profile that markets and promotes SOHO, Entrepreneur and WebPreneur business on at least the Major Social Networks; and

2. A systematic routine to monitor public and customer opinion/input of business interactions by way of Social Networks.

While the fore mentioned survey polled CMO's and VPs of marketing, any business person - especially independent and/or 'newbies' - can afford to take heed: Social Networks provide a powerful, FREE medium to advertise and market a business as well as a method to gather relatively unbiased customer satisfaction! Using Social Media, such as Twitter, Facebook, Digg, etc. can create an air of Expertise for even the most inexperienced business person.

Marketing a business, service or even intellectual property requires more than clever jingles and deep pockets -- quality, consistency and above all, tracking both the positive and negative responses to marketing efforts are top priorities!

Economic recessions, depressions and downturns can make or break a business: utilizing all available, FREE marketing resources is a must for the savvy business person that is determined to 'make it' in this economic climate! Using Social Networking allows EVERY business person the benefit of an Expert Marketing Tactic.

Let's Get PAID,
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