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Tags: ecommerce
10/14/08
01:19:46 am, by YEisHere 
, 1091 words, 1071 views 
Categories: News, Motivation, WebPreneur Resources, SensiBusiness
Secure Substantial Advertising Dollars
Although there is a distinct and reverberating economic crisis in full force, advertising is still strong. Marketing budgets and spending are up from the same time last year in spite of the fact that September showed signs of weakness due to banking industry failures and it's bailout.
According to an article in B-to-B online magazine, "The dollar volume was up 30% compared with the third quarter of 2007 and up 68% from the second quarter of this year.
Petsky Prunier described the market in the marketing, advertising and digital media sector as “surprisingly resilient,” although the firm acknowledged that the market grew softer in September as the credit crisis intensified." (1)
Petsky Prunier is a premier investment bank, and the article states, "Mergers and acquisitions in the third quarter in the marketing, advertising and digital media industries totaled 168, with an estimated combined value of $11.1 billion. . ."
What this means is marketing, advertising and digital media businesses are merging with and/or acquiring other entities in order to effectively garner a larger share of the consumer market via advertising! Obviously, now's a good time to work towards securing substantial advertising dollars online.
In another B-to-B article it is stated there's a 'slowdown' in advertising budgets due to the current monetary crisis. Nevertheless, this 'slowdown' actually is a reduced percentage of projected marketing budgets. According to the European Information Technology Observatory, "the online advertising market is expected to grow 23% this year, to $43.3 billion, after a 26% rise in 2007 and a 33% increase in 2006." (2) So even with a 'slowdown' or decrease in dollars spent on internet advertising, there is still a $43.3 billion projected spending pool available to eCommerce providers!
Knowing how to effectively position one's monetized blog or website in order to secure substantial advertising dollars is a must for those seeking to prosper via ecommerce, ebusiness or webPreneurism during these stressed economic times. There are many ways to popularize one's web presence, drawing traffic and potential customers via tried and/or novel internet marketing techniques.
PAY PER CLICK
This is definitely the web 1.0 method of placing one's site within reach of potential customers via search engines. However, for those that do not have deep advertising pockets or large budgets, internet "guerilla marketing" tactics, including pay-per-click are a must. Research pay-per-click advertisers for 'credits,' 'freebies,' and /or exchange for advertising memberships. Further research as to keyword density, keyword uniqueness and odds of your ad placing within the first listings is critical to maximize reaching your targeted audience consistently and within your budget. As your traffic and customer base grows you are in a position to better secure substantial advertising dollars!
BANNER EXCHANGE
A favorite internet marketing tactic for site owners, banner exchanges can't always be used on sites that have google adsense code. Review the Google Adsense guidelines carefully before submitting your site to the more popular banner exchange programs. If you are not using Google Adsense on your site banner exchange is a powerful way to generate traffic and is solely dependent upon the amount of banners/sites/ads you view in exchange for 'hits' to your website. Some programs offer 'upgrades' that give you a higher ratio exchange. For example, a 'free' banner exchange account may earn you 1 site visit per 3 sites you view, whereas an 'upgraded' account may earn you 1 per 1. Read the terms carefully in order to strategically benefit from your banner exchange program.
FORUM, NEWSGROUP & SOCIAL NETWORK
Utilizing memberships in forums, newsgroups and social networks that have members interested in your specialty is another key method of marketing your site AND creating more traffic. Join these cyber communities with an eye towards learning from the members, sharing your expertise and creating buzz about your eBusiness. It isn't wise to join a community simply to advertise your site because the membership will generally see you as an opportunist and not patronize you!
CURRENT EVENTS, TELEVISION, MAGAZINE AND CABLE PARALLEL
This is a truly exciting method of creating traffic to your site. Scanning current events [preferably early in the day], popular television opinion programs' upcoming feature stories, as well as 'sacred' magazine and cable opinion shaping venues provides a storehouse of 'topics' for articles with keywords tying into the stories/features/events of those outlets! A brief article [300 to 500 words] with the keywords of a highly charged current event THAT TIES INTO YOUR SITE'S THEME/PURPOSE can generate 100s to even 1000s of hits. It is important to only create articles relevant to your site's theme/purpose when using this marketing tactic.
SECURING OUTSIDE ADVERTISING
The goal of all of these internet marketing strategies is to secure substantial advertising dollars for your site due to the high volume of steady traffic visiting your site. What that means is, provide content that is relevant, noteworthy and useful; spread the word around the web and while your eBusiness is supported by your traffic customers, your site ALSO makes a hefty income via outside advertising dollars.
From all signs and indications, internet and traditional marketing budgets are still strong -- and will most likely INCREASE in order to separate more consumers from their dollars!
Making use of these tips will assist anyone with a monetized blog or website to secure substantial advertising dollars!
YE is Here!
Money “DA” Easy Way!
REAL Money 'Da' Ea$y Way
SUR-BET Global Enterprise Network
S.U.R.-B.E.T. Enterprises
Money 'Da' Easy Way@bravehost.com!
(1) Petsky Prunier sees mixed M&A market in third quarter
(2) Analysts release online forecasts
YE is an author; WebPreneur; electronics, computer & gadget geek; Certified Holistic Health Consultant; grandmother and devoted traveler that currently resides in Georgia. She can be contacted for interviews, consultations and general comments at either of her websites or by email at: yehasmoney4u@s-bgen.com
©2008 S.U.R.-B.E.T. Publishing First published on Qassia by Yours Truly
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YE has Money 4 U! Join me on 6dgr and Let's Get Paid!
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You get free ads with AdFactory, even if you never refer anyone, link back to our site, or visit us again. And it's as easy as filling out a form! Go now. . . YE has $Money$ 4 U!
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09/30/08
10:21:13 pm, by YEisHere , 508 words, 918 views
Categories: News, Motivation, WebPreneur Resources, SensiBusiness
Want to succeed in eCommerce? Get Social!
All business owners recognize the importance of marketing/advertising. For eCommerce and eBusiness owners there is a new avenue that must be considered and factored into the advertising/marketing strategy.
Generally when one thinks of marekting/advertising their business online banner ads, text ads, digital yellow pages and the like comes to mind.
Then, too, business-to-business marketing sites are popular ways of promoting, networking and learning from other webpreneurs/business owners. Sites like Merchant Circle, AdlandPro, Black Business Space and Entrepreneur Connect all provide 'net' space for advertising, discussing and growing your online business venture.
However a recent study by Cone, as reported by B-to-B Magazine, states that a significantly high percentage of customers expect businesses to have an online presence via social networks! (1)
So for those of us that are genuine 'artistic types' that utilize monetized blogging to generate income, it is essential to establish and maximize your presence via social networking venues. While this may not be a surprise to most seasoned bloggers, many newbies into the field should pay close attention to this trend.
Further, it is reported that customers with incomes ranging into the 'high' or wealthy bracket, $75,000+, and those aged between 18-34 expect to be 'actively' marekted to! In other words, "woo me 'socially' to entice me to spend!"
Creative ways of promoting your monetized blog [without being penalized for duplicate article posting] will have to become a permanent part of social network marketing.
If you want to make sales, 'follow the money!'
Now's the time to revisit MySpace, FaceBook, YouTube and definitely 6dgr! Tweak your profile [or create one if you haven't done so already] and 'actively market' your monetized website to the new generation of internet shoppers!
YE is Here!
1. Study: Customers expect companies to have role in social media
YE is Here!
YEisHere.com!
Money “DA” Easy Way!
SUR-BET Global Enterprise Network
S.U.R.-B.E.T. Enterprises
Money 'Da' Easy Way@bravehost.com!
YE is an author; WebPreneur; electronics, computer & gadget geek; Certified Holistic Health Consultant; grandmother and devoted traveler that currently resides in Georgia. She can be contacted for interviews, consultations and general comments at either of her websites or by email at: yehasmoney4u@s-bgen.com
©2008 S.U.R.-B.E.T. Publishing
See me on Qassia
Do you search for info online? Still using google, yahoo, webcrawler? Want to earn $Cash$ for searching? Try Winzy – it's FREE and you can 'win' the monthly grand prize of $1000 plus other great stuff! Better than searching for nothing, eh? ;-)
YE has Money 4 U! Join me on 6dgr and Let's Get Paid!
The easy way to get 1 million free ads!
You get free ads with AdFactory, even if you never refer anyone, link back to our site, or visit us again. And it's as easy as filling out a form! Go now. . . YE has $Money$ 4 U!
Still Reading Commercial Emails/Ads For Free?
Read Emails and Ads On Topics That Interests You
And Get PAID For It! Earn $25.00 Just to signup!
09/25/08
10:01:06 pm, by YEisHere , 751 words, 572 views
Categories: Motivation, WebPreneur Resources, SensiBusiness
Network Marketing for Newbie WebPreneurs & Entrepreneurs
Continuing the guidance from the series, "Being Self-Employed: How To Set Up A Business Website" this article addresses the next set of concerns for those that have already completed parts 1 and 2 of the series.
Now that you've created your website/blog and are excited about the goods and/or services that you provide, a crucial support and marketing method needed to make your business thrive is business networking. Many 'brick and mortar' businesses join local Better Business Bureaus or Chambers of Commerce, and although the internet does sport an online version of the BBB there are additional resources available that can take your 'newbie' enterprise to an exciting professional level.
MerchantCircle is one such resource. The site offers a FREE business listing which features a micro-website that offers:
It takes less than 45 minutes to set up an account and design your site [which offers quite a few color combinations and templates]. Another 5 minutes to launch your site and see if there are any merchants in your area that you'd like to connect with and invite into your networking circle and your business listing is 'live' on the web competing with any local electronic yellow page listing.
The site also offers advertising packages that manage your listing, submit to search engines, create ads and generally do all of the listing maintenance for you -- freeing up time with which to focus solely on doing your business!
Membership in a business community, marketing tools, how-to tutorials and a professional internet listing! All in one easy to navigate and extremely user friendly interface. That's my idea of making 'money da easy way' -- creating an online presence, getting FREE professional marketing tools and assistance while learning the ropes of being a successful entrepreneur from others that have both experience AND goods/services that can be of help to you!
YE is Here!
YEisHere.com!
Money “DA” Easy Way!
SUR-BET Global Enterprise Network
S.U.R.-B.E.T. Enterprises
Money 'Da' Easy Way@bravehost.com!
YE is an author; WebPreneur; electronics, computer & gadget geek; Certified Holistic Health Consultant; grandmother and devoted traveler that currently resides in Georgia. She can be contacted for interviews, consultations and general comments at either of her websites or by email at: yehasmoney4u@s-bgen.com
©2008 S.U.R.-B.E.T. Publishing
Do you search for info online? Still using google, yahoo, webcrawler? Want to earn $Cash$ for searching? Try Winzy – it's FREE and you can 'win' the monthly grand prize of $1000 plus other great stuff! Better than searching for nothing, eh? ;-)
YE has Money 4 U! Join me on 6dgr and Let's Get Paid!
The easy way to get 1 million free ads!
You get free ads with AdFactory, even if you never refer anyone, link back to our site, or visit us again. And it's as easy as filling out a form! Go now. . . YE has $Money$ 4 U!
Still Reading Commercial Emails/Ads For Free?
Read Emails and Ads On Topics That Interests You
And Get PAID For It! Earn $25.00 Just to signup!
09/10/08
Riding the Wave of The Future: eCommerce for the Self-Employed
Face it, change is inevitable. Faster, better, cheaper and other such reasons to accommodate an ever whirling consumer and technological landscape serve to keep us all on alert that no matter how comfortable we are with what we know, we're always 'pushed' to learn something 'new!'
Recently we've all been made aware that the nation's television broadcasts will go 'digital' by February, 2009. In fact the city of Wilmington, North Carolina became the first to go digital in the nation -- nearly 6 months ahead of the congressionaly mandated implementation date. According to a CNN article, "'Digital-only' TV in Wilmington, N. Carolina" the impact upon the households (5%) with analog only television sets has been minimal and doesn't afford a good forecast as to how the rest of the nation's television markets will fare with the mandated conversion.
Digital TV is just following the trend of other arenas such as the job market and enterprise as we know it. Just under 40 years ago the industrial age afforded basic education citizens with jobs in the auto, rail, communications and construction industries. While construction is still alive and well here in the 'States' the other labor intensive industries have dwindled considerably ? and most require at least an AA degree to even have an application considered.
At one time the internet was the exclusive domain for government agencies and universities and colleges. Those days are long gone as the world wide web is now synonymous with 'connection' in our ever digital communication age. Cell phones have long been equipped with email capacity and there are millions of families that maintain photo albums online for those members that live anywhere in the world to view and share. Now the internet has become THE place for the major brick-and-mortar mega stores to do business along with digital millionaire ventures such as eBay and Amazon.
While most of our youth are being introduced to computer usage as early as first grade it appears that the connection between eCommerce and job preparation has yet to be made in the public school systems across the land. Further, most job seekers still look to finding employment in businesses that they can travel to, clock into and accomplish their job descriptive tasks on the premises. It is still 'trendy' for people to seek 'telecommute' jobs or even to purposefully turn to the internet for self-employment. However, just like the mandated change from analog to digital TV, earning a living online will soon become the norm. It's just a matter of time before the majority of the workforce will be 'telecommuting' and/or working for self via a computer.
Now is the time for all prudent minded people to investigate income generating vehicles via the internet: sales, consulting, virtual assistance and an endless variety of opportunities abound and/or are just waiting to be created!
There's nothing better than being prepared for foreseeable change AND laying the groundwork to be on the forefront in order to benefit from inevitable change. Seeing that there is a 'wall' isn't nearly as empowering as being able to read the 'writing' ON the wall!
Ride the waves of the future and investigate sound eCommerce mechanisms, then sit back and watch your digital TV while others scramble for a converter box.
YE is Here!
SUR-BET Global Enterprise Network
Money 'Da' Easy Way@bravehost.com!
YE is an author; WebPreneur; electronics, computer & gadget geek; Certified Holistic Health Consultant; grandmother and devoted traveler that currently resides in Georgia. She can be contacted for interviews, consultations and general comments at either of her websites or by email at: yehasmoney4u@s-bgen.com
©2008 S.U.R.-B.E.T. Publishing
Do you search for info online? Still using google, yahoo, webcrawler? Want to earn $Cash$ for searching? Try Winzy ? it's FREE and you can 'win' the monthly grand prize of $1000 plus other great stuff! Better than searching for nothing, eh? ;-)
YE has Money 4 U! Join me on Lazzeo and Let's Get Paid!
The easy way to get 1 million free ads!
You get free ads with AdFactory, even if you never refer anyone, link back to our site, or visit us again. And it's as easy as filling out a form! Go now. . . YE has $Money$ 4 U!
Still Reading Commercial Emails/Ads For Free?
Read Emails and Ads On Topics That Interests You
And Get Paid For It! Get PAID $25.00 Just to signup
YEisHere.com!
Money “DA” Easy Way!
SUR-BET Global Enterprise Network
S.U.R.-B.E.T. Enterprises
Money 'Da' Easy Way@bravehost.com!
YE is an author; WebPreneur; electronics, computer & gadget geek; Certified Holistic Health Consultant; grandmother and devoted traveler that currently resides in Georgia. She can be contacted for interviews, consultations and general comments at either of her websites or by email at: yehasmoney4u@s-bgen.com
©2008 S.U.R.-B.E.T. Publishing
Do you search for info online? Still using google, yahoo, webcrawler? Want to earn $Cash$ for searching? Try Winzy – it's FREE and you can 'win' the monthly grand prize of $1000 plus other great stuff! Better than searching for nothing, eh? ;-)
YE has Money 4 U! Join me on Lazzeo and Let's Get Paid!
The easy way to get 1 million free ads!
You get free ads with AdFactory, even if you never refer anyone, link back to our site, or visit us again. And it's as easy as filling out a form! Go now. . . YE has $Money$ 4 U!
Still Reading Commercial Emails/Ads For Free?
Read Emails and Ads On Topics That Interests You
And Get Paid For It! Get PAID $ 25.00 Just tosignup!
09/06/08
YE is Here! WebPreneur Resource Central
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