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What Is The Most Effective Online Advertising?
January 16, 2009 | By Kenneth Koh |

So, what is the most effective online advertising? Is it banner advertising? Is it social networking? Or could it be LeadsLeap advertising?

My answer is - none of them!

The most effective online advertising is not about the advertising tool or media that you use, but how you use them.

For example, some people say that banner advertising is not effective because people are ‘banner blind’ nowadays. I disagree. To illustrate, some of you may know that I’m crazy about link building for SEO. So whenever I come across a banner ad about new ways to build backlinks, I’ll click on the banner to find out more.

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BizRotator
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From this illustration, you can see that the key here is not about the tool or media that you use to advertise. The key here is whether you are advertising to the right target audience.

That brings me to an important conclusion:

“The most effective online advertising is one that is the most targeted.”

Some Web 2.0 gurus nowadays keep touting about how they can get tons of traffic and make money through social networking. It may be true for them. But you must understand that many of them are selling products teaching people how to make money through social networking. So their products will appeal to many social networkers.

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Being Self-Employed: Book 4
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On the other hand, if you are selling a niche product, spending hours a day in Facebook or Myspace may be a waste of your time.

I’m not saying social networking is ineffective. But you need to find the correct social networks for your niche.

For example, if you are in the “Make Money Online” niche, you can participate in social networking sites for internet marketers like this one.

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Viral Networks
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Some new members ask me what kind of ad they should put up in their LeadsLeap account. What is your answer?

LeadsLeap provides a free online advertising platform for internet marketers. We generate fresh traffic through our blog (the blog you’re reading now), and our blog discusses about internet marketing stuff. This means our traffic are people interested in internet marketing and online advertising. Knowing the profile of our traffic, what do you think would be the best ad to advertise? It’s definitely not some Jewelery Offers or Sports Shoe Sale!

In conclusion, the most effective online advertising can be achieved through highly targeted advertising solutions. The challenge is to identify the right places where you can find your potential customers. Once you identify these places, you can use all the advertising tools available to direct the traffic from those places to your website.

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Brought to you by YEisHere -- YOUR Expert and LeadsLeap Member!

A great website offering your expert advice/opinions, products, services, programs or even games is actually the first step in building a prosperous online presence. The next step requires drawing tons of traffic to your site. Since the "Being Self-Employed:" series focuses on free and/or extremely cheap ways to being successful in any internet venture, implementing ways to draw traffic AND get paid in the process can certainly qualify as 'ea$y' money!

There are numerous banner and traffic exchanges available that can provide exposure to your site. If your site is monetized with Google AdSense creating 'splash' and/or 'landing pages' as portals to your site will insure compliance with Google's policy guidelines. So placing your landing banners and/or splash pages, etc. in paying or revenue-sharing exchanges becomes a savvy advertising, exposing and traffic building method!

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Free-2-Earn
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Many exchanges offer different levels of membership: Free and Paid. The free memberships generally provide a higher ratio of clicks to visits than the paid; for example you might have to click on/visit 3 sites in order to get your site viewed once in the rotation to the exchange membership. Also, exchanges provide inexpensive advertising rates, bonuses and 'perks' that members can maximize strategically.

Before joining exchanges make sure you assess your time constraints carefully -- spending a few hours daily 'exchanging' is a must in order to keep your sites before the members and new joining members. Frequent 'clicking' or 'surfing' also is often a requirement for 'active' membership in the more popular exchanges and doing so allows for constant exposure to thousands of potential visitors, customers and/or clients

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Making Your Clicks 'Count'

TopNotch Traffic is an 'auto-surf' exchange that pays its members for several different activities! For the upgraded members there are weekly trivia contests wherein the winners can earn both money AND advertising credits. Free and upgraded members are randomly selected to earn $2.00 just for opening email sent from the TopNotch Admin which lists trivia contest winners, paid sponsored ads and the randomly selected member earners! A simple login to the member area, filling out the contact form providing your member ID and requesting payment gets the money posted to your account.

TopNotch routinely offers up to $2.00 worth of 'clicks' in the Paid-2-Click section of the members area by way of banners and text ads! You can also earn 'credits' [views for your site(s)] in the Paid-2-Click section.

Surfing For Dollars

All banner and traffic exchanges depend on 'surfing' by the membership in order to be effective means for advertising and 'exchanging!' Many exchanges are beginning to offer both manual and auto surf options: manual surfing requires that you physically click on a link in order to view a site; auto surfing loads each site after the timer runs down which eliminates the need to physically click on the links.

With TopNotch Traffic the incentive to pay attention while surfing is two-fold: every so many 'clicks' exposes one of two messages -- click the link and receive $.015 - $.55 or 15 bonus credits added to your account! Aside from the benefit of seeing how any possible competition may be marketing their site(s) there is the benefit of seeing new and often viable income opportunities while surfing: this could be due to the income offering of TopNotch that sensible business site owners are joining the exchange almost daily.

Payout

Free members can receive payout upon reaching $40.00 in their account. This can easily be accomplished by surfing, visiting the Paid-2-Click section and opening your emails daily or at least every other day! Of course inviting others to join the exchange also provides additional income and/or credits! Payout for referrals are 5 levels deep starting with 20% at the top, 10% on the second and 5% each remaining level for surf/Paid-2-Click. There is also a 5 level new referral credit bonus starting with 100 credits for level 1, 50 credits for level 2, 30 credits, 20 credits and 10 credits for levels 3 thru 5.

Paying Traffic Exchanges

There are countless paying traffic exchanges and investigating them prior to sign-up is the wisest choice before commiting to be active. Once you or someone you trust has recommended a reputable exchange, you've calculated how much time you can devote to 'surfing/clicking' per day or week, join the exchange and begin making money while drawing traffic to your site(s). TopNotch allows for listing up to 50, yes that's right 50 sites for inclusion in the rotation to members!

Visitors, customers and/or clients all of which conceivably translates into sales PLUS earning money just for participating has to be one of the sweetest methods of making "Money 'Da' Ea$y Way" online! I certainly think $o.

YE is Here!
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YE is an author; WebPreneur; electronics, computer & gadget geek; Certified Holistic Health Consultant; grandmother and devoted traveler that currently resides in Georgia. She can be contacted for interviews, consultations and general comments at either of her websites or by email at: yehasmoney4u@s-bgen.com
©2008 S.U.R.-B.E.T. Publishing

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YE is Here!
YEisHere.com!
REAL Money 'Da' Ea$y Way!!!
S-B Global Enterprise Network
SUR-BET Enterprises
Money 'Da' Ea$y Way!

YE is an author; WebPreneur; electronics, computer & gadget geek; Certified Holistic Health Consultant; grandmother and devoted traveler that currently resides in Georgia. She can be contacted for interviews, consultations and general comments at either of her websites or by email at: yehasmoney4u@s-bgen.com
©2008 S.U.R.-B.E.T. Publishing

Download the YE is Here Toolbar -- Instant access to ALL the latest updates PLUS music, weather, chat, gadgets and email delivery!

Join ME on Qassia

Do you search for info online? Still using google, yahoo, webcrawler? Want to earn $Cash$ for searching? Try SCOUR – it's FREE and you can 'win' monthly cash grand prizes plus other great stuff! Better than searching for nothing, eh? ;-)

YE has Money 4 U! Join me on 6dgr and Let's Get Paid!

Explosive VIRAL Traffic and List Builder! Start generating traffic INSTANTLY!
Reach REAL customers looking 2 buy from YOU! Go now. . .
YE has $TRAFFIC$ 4 U!

Directory Submitter

Still Reading Commercial Emails/Ads For Free?
Read Emails and Ads On Topics That Interests You
And Get PAID For It! Earn $$$ Just to signup!